This Question of Colours

Then I thought that logically speaking, racism – or any other -ism – is not defined by words as semantic categories (parts of speech), but by their use and the significance it is given to them. So, in order to get rid of this nonsensical headache, maybe we should try to not put the cart before the horses: you fight racism with information, education, explanations, communication. Basically, by using your words – not by eliminating them.

So, L´Oréal decided to remove words like white, light and fair from its products – all in the aftermath of global anti-racist protests all over the world.

My very first reaction was on the fun side and I eventually read it on some Facebook post: then they should also remove words like bronze, tan, brown, dark, coloured – because that would be appropriation. Just to be on the very safe side and make sure we are all politically correct.

Then I thought that logically speaking, racism – or any other -ism – is not defined by words as semantic categories (parts of speech), but by their use and the significance it is given to them. So, in order to get rid of this nonsensical headache, maybe we should try to not put the cart before the horses:  you fight racism with information, education, explanations, communication. Basically, by using your words – not by eliminating them. Language shouldn´t have to adapt to the speech; it´s the complete other way around.

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